ELSA ODD
To think outside the box – You sometimes have to think Odd
Hello and welcome!
You’ve just stepped into my very own marketing portfolio, a collection of projects that reflect my passion for storytelling, visuals, and all things creative. Here you’ll find examples of my work in copywriting, content creation, and other projects I’m especially proud of. Feel free to browse, explore, and get to know me better. And if you’re still left wondering, don’t hesitate to reach out; I’d love to answer your burning questions, or just connect and say hi!
Academic background:
MSc in Business Administration with a major in International Marketing and Brand Management, Lund University.
BSc in Business and Economics with a major in International Business, Lund University.
About me
Skills
Every creator has their toolkit, and this is mine! Adobe Creative Suite is my go-to for most projects—Photoshop and Illustrator for graphics, Premiere Pro for video, and InDesign for building layouts. When faced with smaller or quicker tasks, Canva and CapCut are always handy. As for newsletters and email marketing, I tend to reach for Mailchimp or GetResponse.
Portfolio
Content produced in Photoshop or Illustrator for LundaEkonomerna’s various committees, from recruitment posters to event announcements.
Illustrations
Seasonal illustrations of ’Skånis’, the yellow union house that’s central to LundaEkonomerna student life. Created in Illustrator.
Logotypes
In 2024, the Nordic region’s largest career fair for business and IT students, eeeDays, celebrated its 40th anniversary. To mark the occasion, they wanted a fresh take on their traditional logo—and that’s where I came in! Using their moodboard as inspiration, I helped create a new vectorized logo in Photoshop and Illustrator, to be used across digital and print materials for the fair.
Social Media
As Marketing Assistant at Allakando, I was tasked with creating Instagram content for both the brand and its sister company, myNanny. Keeping everything on-brand and tailored to our target audience, I designed posts that supported CRM goals while driving followers to articles and blog posts I wrote. From there, readers were guided to key landing pages, helping convert curiosity into results!
photography & photo editing
Recently, I had the pleasure of photographing a wedding, capturing moments from both the ceremony, dinner, and celebration.
After the event, I selected and edited the best pictures–adjusting colors, cleaning up backgrounds, and removing any distractions.
The couple really wanted a full family portrait, but the wind wasn’t on our side that day. No single shot captured everyone looking at the camera without hair in their face, so during editing I combined several photos to create a family portrait where everyone looked their best.
Contact me